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This is a pretty heavily beaten topic, so I'll try to throw in my quick two cents.From the CCS side, it's sportsman racing. It is racing for the racer. The person or persons that come to the events are in general competitors. Yeah, there's some neat action, but there isn't the hospitality or show available to pull in much for significant numbers to make much sense in generating much of a spectator base beyond that. There's only a small percentage of committed racers that attend every event, and most of those individuals are focused primarily upon their individual program occurring at the track. Again, that doesn't generate much beyond the sportsman concept of racers racing racers and the sponsorships basically furthering exposure to other racers.If one really wanted to make an impact, do it for yourself. Generate your press releases, your fliers, your team, your rider, your "hospitality", and other items to attract others to come see you at the races. No one goes to a race to see an organization. Generally, they don't go to see a bike. Few people would enjoy seeing me ride a Ducati GP09. However, seeing Hayden or Stoner on it, that's a different story. And that's my immediate illustration. Make yourself an attraction, and that will help your program and drag CCS along with it. It's not in the necessary interest of CCS to generate substantially more expenses, even if one could figure out some minimal ones, that could necessarily have a measurable impact upon getting more "spectators" to races. Reducing spectator gate fees? Free ones have been tried in the past with no substantial change in attendance. It sucks, I know, but really the best focus is to focus on yourself. Additionally, it offers one the best opportunity to control the immediate product.
Is this really the view that CCS/ASRA takes and practices? I find it hard to believe that they would not want increased exposure, attendance and, with proper management, more profit. The very simple idea of program listing participants is an improvement. My bet is that spectators would even pay for it! Just the other week at VIR I heard people saying that they wish they had a program. We need a way to get new people to the track and good ideas like the ones in this thread implemented to keep 'em coming back. Having those veterans at Summit was a great idea. Was it promoted outside of the roadracing community? That could have been a catalyst to get others to attend. I for one would be happy to print out a pdf file designed and approved by CCS and distribute them around my local area a few weeks before a "local" race. Bottom line is that the stake holders have to work together to evolve the product and this "sportsman" theory doesn't cut it! Maybe it's time to take another look at things and start promoting and championing this sport we all love. It isn't much, but I take my "gently used" roadracing mags to the gym and put them on the racks for others to read. Seems like the obstacle is not a lack of ideas, but the lack of willingness and teamwork to implement them. Maybe pick one date at a suitable track and have a raffle, a mist tunnel, BBQ, a big bouncy castle for the kids, hell just have the local carnies set up shop and promote, promote, promote. Begin it Now!
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