STAMFORD, Conn. and MURRIETA, Calif., June 25, 2025 /PRNewswire/ -- Synchrony (NYSE: SYF), a premier consumer financial services company, and KTM North America, Inc., a subsidiary of KTM AG, Europe's leading high-performance street and offroad motorcycle manufacturer, today announced their joint sponsorship of the Babes in the Dirt 2025 Off-Road Adventure Series. Founded in 2014, Babes in the Dirt is currently the largest network and event series for women off-roaders in the US.

Babes in the Dirt was created to transform the landscape of the powersports industry and redefine the image of the rider to be inclusive of everyone and welcoming to all. Now in its 11th year, the organization has played a pivotal role in helping to increase women's participation—today, women represent the fastest-growing segment in powersports.

"Synchrony supports Babes in the Dirt's mission to open powersports to women all over the world. Over the last year alone, Synchrony has hosted a series of events to unite women in the powersports community and encourage more to follow suit," said Susan Medrano, Senior Vice President & General Manager, Outdoors, Synchrony. "Now, as a sponsor of this year's Off-Road Adventure Series, we are excited to not only drive awareness but to help women hit the trails by offering financing, which plays a critical role in rider participation."

As the sponsor, Synchrony will be the official financing partner for all motorcycle sales and parts, garments and accessories sold through Babes in the Dirt. According to the organization, 23% of 2024 attendees did not already own their own bike but had intentions of purchasing one within the year. For those women, financing was key.

"Babes in the Dirt was created more than a decade ago with the mission of transforming the landscape of the powersports industry by opening the door for anyone and everyone to enjoy these off-road adventures," said Ashmore Ellis, Co-Founder and Owner, Babes in the Dirt. "Now with the help of Synchrony and KTM, we are making it even easier for aspiring women riders of all ages to access the bikes, services, and accessories they need to experience the thrill of off-roading."

As a manufacturer of class-leading motorcycles, KTM knows all about powersports racing. During the 2025 Off-Road Adventure Series, the company will showcase its latest motorcycles and offer participants the opportunity to try them out on-site.

"Growing the sport of motorcycling is not only a passion of ours here at KTM,  it's a mission that we are excited to share with all Off-Road Adventure Series participants," said Christy Hall, Vice President, Marketing, KTM North America. "For the upcoming season, we will be working closely with Babes in the Dirt in an effort to help more women experience the excitement and adventure that comes with being on two-wheels."

About Synchrony
Synchrony (NYSE: SYF) is a leading consumer financing company at the heart of American commerce and opportunity. From health to home, auto to retail, our Synchrony products have been serving the needs of people and businesses for nearly 100 years. We provide responsible access to credit and banking products to support healthier financial lives for tens of millions of people, enabling them to access the things that matter to them. Additionally, through our innovative products and experiences, we support the growth and operations of some of the country's most respected brands, as well as more than 400,000 small and midsize businesses and health and wellness providers that Americans rely on. Synchrony is proud to be ranked as the country's #2 Best Company to Work For® by Fortune magazine and Great Place to Work®. For more information, visit www.synchrony.com.

About KTM
Powered by a distinct READY TO RACE mentality, KTM is Europe's leading high-performance street and offroad sport motorcycle manufacturer based in Mattighofen, Austria. Over the years KTM has built a reputation as a fierce competitor on racetracks around the world. Remarkable success on the world stage is reflected in every product it creates and every move it makes. The passion KTM has for building high-performance motorcycles extends to enhancing the overall experience for the rider. KTM has developed a range of exciting branded products, services, events, accessories, garments and protection items which complete the KTM riding experience. Success on the world stage with KTM's factory racing teams is the ultimate proof of KTM's READY TO RACE attitude. Incorporating race-proven technology into KTM's products allows KTM riders to experience the thrilling performance that defines the KTM brand, for themselves.

About Babes in the Dirt
Babes in the Dirt was intentionally designed 11 years ago to transform the landscape of the powersports industry and redefine the image of the stereotypical motorcyclist to look and be simply "anyone" and welcome "everyone". To accomplish this, we built a foundation that amplifies unforgettable experiences designed for women to feel supported and comfortable in the spirit of adventure to diversify motorcyclists overall. We are forever evolving & creating ways to bring new riders into the sport through on site events and more. Our goal is to show women that this is just the beginning of their story which can be shared with friends, family, and continues with them throughout their entire lives with off-road riding. From our new riding events to our most challenging adventure series that span worldwide and everything in between, there is space to learn, grow, and challenge yourself each step of the way with Babes in the Dirt.

To keep this story short, I will just let you know that we had an internet service interuption from 11:00 Thursday until just now, 10:30 Saturday.

BRISBANE, Australia, June 18, 2025 /PRNewswire/ -- Australian motorcycle owners share a love of the open road, with almost half (47%) saying they take road trips a few times a year or even monthly, a new survey has found.

When asked what essentials they pack, the number one response (65%) was a first aid kit, followed by snacks (55%), a GPS tracker (53%) and a puncture repair kit (52%).

The poll of 1000 Australians from motorbike insurer Budget Direct revealed fewer than half (49%) felt it necessary to pack their camera.

"We know motorbike riders love that feeling of freedom when they're out on the road," a Budget Direct spokesperson said.

"But this survey shows the majority of riders are responsible and take their safety very seriously.

"Even when choosing their route, the number one factor that influenced their decision was the safety of the road."

Nearly 37% of riders checked safety first, ahead of scenery (33%), followed by food and drink (11%) and accommodation (9%) options.

Interestingly, when it comes to where they like to ride, there was a clear favourite, with 47% preferring coastal roads, compared with only 18% in the mountains.

"That was actually something of a surprise to us, because we know some of those magnificent hinterland rides are a real drawcard," said the Budget Direct spokesperson.

The other surprise was that 44% of riders surveyed will embark on their next road trip within the next six months.

Nearly 66% said they enjoy a 'social' ride, instead of purely commuting, and 44% said a trip for pleasure would usually last from two to five hours.

In the all-important battle of the states, Australians said New South Wales (31%) edged out Victoria (28%) and Queensland (17%) as the state with the best motorcycle routes.

"There's no doubt, motorcycles are more than just a means of transport," said a Budget Direct Spokesperson.

"They're a way of life for so many riders and we're happy we play our part in keeping them on the road through our insurance products."


DISCLAIMER

Insurance is arranged by Auto & General Services Pty Ltd (ABN 61 003 617 909, AFSL 241 411, Registered Office: 13/9 Sherwood Rd, Toowong 4066) on behalf of the insurer, Auto & General Insurance Company Limited ABN 42 111 5 86 353.

SOURCE Budget Direct

CONTACT: MEDIA CONTACTS: For further information about this data, please contact Betsy Brandon, Communication Manager at Elevate Communication - betsy@elevatecom.com.au; To reach Budget Direct's media department, please contact, mediaenquiries@bugdetdirect.com.au.

QuoteA well-known distillery will move its main location to the Harley-Davidson campus in Milwaukee, prompting a buildout set to open in 2026.


Milwaukee-based Central Standard Craft Distillery will move its main distillery operations to the Harley-Davidson campus in the Near West Side Neighborhood. The distillery bought a refurbished 73,000-square-foot space, which will feature a tasting room, distillery tours and private events.

Full article: https://dailyreporter.com/2025/06/05/central-standard-distillery-harley-campus-move/

Name of Product:
Joyracer 500w Dirt Quad Electric ATVs


Hazard:

The youth ATVs are missing a tail lamp, stop lamp and all required safety reflectors, reducing visibility of the ATV to other vehicles, posing a collision hazard. The handlebars also fail to comply with ATV safety requirements, posing a deadly laceration hazard if the child rider's body or head impacts the handlebars. Additionally, the ATVs fail to comply with other mandatory safety requirements for ATVs intended for children 6 years of age and older, including lacking an owner's manual and required labeling. ATVs that fail to meet the mandatory safety regulations pose a risk of serious injury or death to the rider.

Consumer Action:

CPSC urges consumers to stop using the Joyracer youth ATVs immediately and dispose of them in accordance with local disposal requirements. Do not sell or give away these hazardous ATVs.

The Joyracer youth 500W Dirt Quad Electric ATVs were sold online at Walmart.com from June 2024 through January 2025 for between $550 and $1,000. They were sold in black, blue, light blue, red and yellow colors. The products may have also been sold on other platforms or by other third-party sellers.

These products were manufactured in China.

CPSC urges consumers to stop using the Joyracer youth ATVs immediately and dispose of them in accordance with local disposal requirements. Do not sell or give away these hazardous ATVs.

https://www.cpsc.gov/Warnings/2025/CPSC-Warns-Consumers-to-Immediately-Stop-Using-Joyracer-Youth-All-Terrain-Vehicles-ATVs-Due-to-Risk-of-Serious-Injury-or-Death-from-Collision-and-Crash-Hazards-Violations-of-the-Federal-Regulations-for-ATVs

Concussion blood test has already shown its value.

QuoteMotoAmerica Medical Director Dr. Carl Price has been using the new Abbott i-STAT Alinity analyzer and i-STAT TBI test cartridges since the Michelin Raceway Road Atlanta round. At the recent Road America round, two case studies emerged that have provided some valuable insights about the device and the testing procedures.

Quote"The second test the next morning definitely revealed that he had a concussion, so he was ruled out of riding for the remainder of the weekend.
"The Abbott i-STAT Alinity analyzer has really been an epiphany for me. The UCH-L1 rises quickly. Almost immediately. The GFAP takes a little bit longer to rise. Generally, it peaks at around 18 to 23 hours. I tested the rider once not long after the crash, and then, I tested him a second time about 16 hours later. So, that's an important learning in this process.

Read the full news article on www.MotoAmerica.com

Neck Brace Effectiveness Statistics by Great Lakes EMS Inc (Action Sports EMS).

Introduction/Background

Action Sports EMS is an ambulance service catering to the amateur motocross industry in five states.
Founded in 2008 in Northern Wisconsin we have managed to procure some of the largest motocross venues
in the Midwest. Our annual coverage includes multiple area and regional Loretta Lynn qualifiers, Flat track
grand nationals, ISOC, sno-cross events, and more. We work directly for the AMA providing care and
transport at various events, often managing over 1000 riders in a single weekend.

Over the years we have overheard and had conversations about the positives and perceived negatives of
wearing various kinds of safety gear, in particular neck braces. Regardless of make or manufacturer people
seem to think they are "bad". This perception may be based on old designs, personal experiences, social
media commentary, and/or a total lack of knowledge when it comes to body mechanics.

Riders from age 6 to age 50+ have shared some horrific fallacies about neck braces, much of this
information is coming from other riders during what we call "campfire talk". More frustrating are trainers with
junior riders feeding this information to parents and young riders. Some examples:

• A neck brace will break your collarbone.
• You cannot look up a hill or jump so don't wear one.
• You cannot compete wearing one of these and not many Pro's wear them.
• They will break your upper back and cause nerve damage or paralysis.
• They are uncomfortable.
• They restrict movement.
• They are stupid looking.
• None of them fit right.

We as a team feel our riders need to be educated on the mechanics of a neck brace, what it can and cannot
do. Furthermore, we must dispel these myths about a product designed to help protect the cervical spine
and potentially save a life. The same can be said for seatbelts and air bags many decades ago.
We feel the results of this actual patient data is proof that neck braces are providing the results intended
since their creation. This is something the manufacturers of these devices have known for several years, and
we hope the extensiveness of this report (and other reports like it) will finally show people real world data. We
feel the manufacturers are on the right path and the data from the study will back up their claims.

Data Collected

*Data is collected for all patient contacts per DHS rule in any state a provider is licensed.
Data in this study has been collected from January 2009 to October 2018, (nearly 10 years) and includes
9430 total patients, 8529 of which fall into the criteria pertaining to wearing (or not wearing) a neck brace,
along with Cervical Spine and/or Clavicle injuries, and/or deaths recorded during this time. The other 901
pre-date the "Yes brace or No brace" question, so data from these instances was excluded. This case study
strictly isolates data pertaining to these injuries, as well as accompanying factors like hospital admit, ALS
transport (Advanced life support ambulance or flight service), spinal immobilization, fatal injury, and more.

Of the 8529 recorded patients, 4726 of them were toggled as "NO" which indicates neck protection was not
in place at the time of injury and when the record was created. 3803 were toggled "YES" which indicates
neck protection was in place at the time of injury and when the record was created.


Statistics
1. A Critical Cervical Spine injury is 89% more likely without a
neck brace.
Over the course of the 10 year study, there were 239 recorded cases of Critical Cervical Spine injuries
without a neck brace, and 26 with a neck brace.
2. Death is 69%+* more likely (due to Cervical Spine Injury)
without a neck brace.

Over the course of the 10 year study, there were 4 recorded cases of death caused by Critical Cervical Spine
injuries without a neck brace, and just 1 with a neck brace.

*It should be noted that the patient who experienced death with the neck brace had a full Cervical Spine
Fusion from a previous injury, and received a blunt force (part of the motorcycle) directly to the back of the
neck. Since the injury falls into our report criteria the accident is included in this report, but the circumstances
are worth mentioning.



Deaths due to Critical Cervical Injury

3. A Non-Critical Cervical Spine injury is 75% more likely without
a neck brace.
Over the course of the 10 year study, there were 702 recorded cases of Non-Critical Cervical Spine injuries
without a neck brace, and just 109 with a neck brace.


4. A Clavicle (collarbone) fracture is 45% more likely without a neck brace.

Over the course of the 10 year study, there were 443 recorded Clavicle fractures without a neck brace, and
291 with a neck brace.


Non-Critical Cervical Injuries

Clavicle (Collarbone) Injuries

5. Cervical Spine injuries sustained without a neck brace are
more severe, require greater care.


As shown in the left above, of the 239 Critical Cervical Spine injuries without a neck brace (Shown in black),
100% (239) of them required a hospital admit (Yellow) and ALS transport (Orange), compared to just 73%,
and 42% for neck brace wearers respectively (Right chart, same colors).

Of the 239 Critical Cervical Spine injuries without a neck brace, 87% (207) received Spinal Immobilization
(Red), where as of the 26 Critical Cervical Spine injuries with a neck brace, 76% (22) were immobilized.

Without Neck Brace
Critcal Cervical Injury Hospital Admit
ALS Transport Spinal Immobalization


With Neck brace
Critcal Cervical Injury Hospital Admit
ALS Transport Spinal Immobalization

6. A Cervical Spine injury of any kind is 82% more likely without a
neck brace.


Over the course of the 10 year study, combining all critical and non critical Cervical Spine injuries, 945 injuries
were recorded without a neck brace (20% of 4726 people), and 136 with a neck brace (3.5% of 3803
people).

Conclusion
9430 recorded accidents over nearly 10 years is a substantial sampling of real world data pertaining to neck
braces, and in every instance above neck braces are an exponential improvement in rider safety. We will
continue to record this data for many years to come, and we feel with time these statistics will only continue,
if not improve if more people continue to adopt this technology. While we cannot definitively rule out that the
device (or any device) could potentially play a negative role during an accident, we feel it is important to
mention that no device known to man is 100% effective, and that same rule applies to neck braces.

Our hope is that people see this, educate themselves on the benefits of wearing a neck brace, and make an
informed decision regarding their safety when riding their motorcycle. The numbers don't lie, and we highly
recommend everyone consider wearing any protection item that can help contribute to their safety.

It should be noted that just like your bike, helmet, boots, etc, any equipment worn must be properly fitted
according to manufacturers instructions in order to provide maximum benefit and wearability. Improperly
fitted equipment can cause unexpected results, and may hinder your ability on the motorcycle, and may even
lead to injury and/or death.

Disclaimer: We are an EMS service that is simply looking out for rider safety. This is real world data
collected over many years, and has in no way been manipulated to show a benefit or detriment either for, or
against neck braces. Keeping you safe is our passion and it is our duty to share what we have learned while
catering to the motorsports industry and to our moto-family for the good part of a decade.


Quick Reference Terms
Cervical = "neck" made up of seven vertebrae C1 - C7
Clavicle Injury = "Collarbone"
ALS = Advanced Life Support Ambulance or Flight Service
Hospital Admit = Admitted to Surgery, ICU, or Floor
Spinal Immobilization = Long Board Cervical Collar
Non-Critical = "Stinger" Neck Pain, Decreased range of motion. Assessment in Ambulance release signed
Source: Great Lakes EMS Inc. / Action Sports EMS - Ambulance data reporting system.
Equipment used data capture parameters in patient care worksheet : Helmet, Goggles, Boots, Knee

MotoAmerica, North America's premier motorcycle road racing series, is excited to announce that it will incorporate an Adventure Bike (ADV) Experience into its event at Virginia International Raceway, August 1-3.

The Motul ADV Experience will complement MotoAmerica's goal of further broadening its at-event experiences, adding to its already robust weekend of racing and off-track activities.

The Motul ADV Experience will feature ADV-related activities including a defined ADV Village area, obstacle course, singletrack 6.5-mile mini loop, ADV vendors, tent camping, Dragoo Adventure Rider Training (DART), additional clinics, motorcycle manufacturer ADV displays, and more.

The Motul ADV Experience will be located within the grounds of VIRginia International Raceway with access to the Motul ADV Experience free to those with paid MotoAmerica event admission.Tent camping within the ADV area and trail access will be available for an incremental fee.

Do not let it go to waste

could work for your adventure bike as well

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