CANTON, Ga., April 29, 2025 /PRNewswire/ -- Purple Chip Capital Management, LLC ("Purple Chip Capital"), a value-oriented investment manager and long-term shareholder of Harley Davidson, Inc. (NYSE:HOG) ("Harley Davidson" or the "Company"), today issued the following statement supporting H Partners' campaign for change at Harley-Davidson and announcing its intent to WITHHOLD its votes on the election of CEO and Chairman Jochen Zeitz, and Directors Thomas Linebarger and Sara Levinson at the Company's 2025 Annual Meeting of Shareholders.

"As long-term Harley Davidson shareholders and customers, we have watched in dismay as the Company has drastically strayed from the core tenets that made it a true and lasting American icon. Being a Harley Davidson owner has always been so much more than simply owning a bike. It has meant becoming a part of the distinctive culture and community that is so widely recognized across the United States. A community that was built upon a national network of dealerships that have served as hubs, delivering location-specific service, exclusive events and highly customized optionality around the bikes and products that Harley Davidson is known for.

Under the current Board of Directors, that culture has been neglected, weakening the engine that has motored Harley Davidson forward for nearly 125 years in favor of online sales, egregiously off-brand product lines and a departure from the high-quality optionality that made each and every Harley Davidson bike truly unique. Harley Davidson deserves a board of directors that recognizes what makes the Company special and that treats their dealers like the partners, customers and value-drivers that they are. Without financially successful dealerships, the community we are all proud to be a part of will fade and performance will continue to suffer.

On the product front, the Company must acknowledge that the electric Livewire line of bikes was horribly misguided and should be discontinued. Harley Davison owners do not want an electric engine, they desire raw American power. Instead, the Company needs to refocus its efforts on attracting the next generation of Harley riders, revamping the lineup, and bringing back the iconic Sportster 883 as an entry level motorcycle. Furthermore, an ongoing focus on cost reduction through the introduction of plastic accessories, trim, and customization has drastically reduced the appeal of the full Harley Davidson line of products. It is time to reignite the pride that Harley Davidson riders have always had in their bikes and the Company, and to bring back the highest-quality parts and accessories made with chrome, steel and leather.

We were thrilled to see H Partners voice the same concerns we have regarding the road Harley Davidson is currently embarking on, and we intend to WITHHOLD our votes for Directors Zeitz, Linebarger and Levinson at the Annual Meeting. We believe unseating those three long-tenured directors, who are clearly disconnected with what Harley Davidson has built its legacy on, would serve as a baseline step towards returning the Company to glory for the benefit of its riders, dealers and stockholders."

About Purple Chip Capital
Purple Chip Capital Management is an investment management company founded and run by Jason T. Dickerson and known for its value-oriented investment strategy and long-term approach to investing. Based in Canton, Georgia, Purple Chip Capital focuses on identifying undervalued companies, typically with a concentrated portfolio strategy, and if needed, actively engages with management to improve performance.

MILWAUKEE, April 29, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) has released two presentations detailing Harley-Davidson's execution of its strategic plan as well as its fit-for-purpose Board of Directors' strong governance and effective oversight. The presentations expose the misleading campaign being run by H Partners, which Harley-Davidson believes is destructive to the interests of all shareholders.

As Harley-Davidson shareholders submit their votes for the May 14, 2025 Annual Meeting, these are the critical facts to consider:

Harley-Davidson's Board is acting in the best interests of all shareholders by:

    Overseeing management's execution of an ambitious strategic plan that is building on Harley-Davidson's legacy and that we believe is transforming the business in the face of an extremely challenging operating environment (especially for discretionary products in the leisure/powersports sectors) and delivering value for all stakeholders well above the Company's peers.

    Leading a rigorous and comprehensive CEO search process, as well as ongoing Board refreshment efforts, that demonstrate strong governance practices.

H Partners is taking the opposite approach. Despite having had every opportunity to address issues that were important to them during their three years on the Harley-Davidson Board – during which time they fully supported the Company's leadership and strategy and always voted with the Board on decisions1 – H Partners has decided to:

    Abruptly launch a disruptive campaign that we believe profoundly disregards good corporate governance, offers no constructive solutions that will benefit Harley-Davidson or its shareholders, and is in our view designed to enable H Partners to appoint unelected and unnamed Directors – including an H Partners representative after their representative just resigned from the Board – depriving shareholders of their right to choose their own representatives.

    Spread misleading claims regarding everything from appropriate peer groups, to Harley-Davidson's CEO's performance, to their own track record of support for the Company's strategy and for Directors while on the Board.

The Company urges shareholders to protect their investment by voting "FOR ALL" of Harley-Davidson's highly qualified Directors, and visit www.VoteHarleyDavidson.com to view the presentations, which detail the following key points:

Harley-Davidson's rigorous and comprehensive CEO search process, as well as its ongoing Board refreshment efforts, reflect good governance

    In September 2024, after Mr. Zeitz expressed interest in retiring in 2025, the Board asked Mr. Zeitz to provide an update on his interest in pursuing retirement at the December Board meeting. Shortly after the September 2024 Board meeting, the Board commenced a CEO search process by hiring a CEO succession expert. In December 2024, after Mr. Zeitz reaffirmed his interest in retiring, the Board began engaging with an executive search firm and formed a CEO search committee comprised of four Board members, including H Partners executive Jared Dourdeville.

    Despite the CEO Search Committee's process not being complete, the Board accommodated H Partners' demand to make a decision on H Partners' preferred CEO candidate before a deadline imposed by the candidate as the candidate supposedly had other job offers. The Board took extraordinary measures to accommodate H Partners, accelerating the Board's interviews of select top candidates. After careful evaluation by the independent Directors, H Partners' candidate failed to earn majority Board support as the Board determined the candidate lacked the skills and qualities needed to uphold Harley-Davidson's rich heritage and drive value for all stakeholders.

        Despite the threat of other job offers for H Partners' preferred CEO candidate as a reason to accelerate the Board's decision deadline, H Partners now asserts that their candidate remains available. And yet, H Partners refuses to reveal their candidate's identity while they simultaneously revealed the confidential identity of one of the Company's other CEO candidates.

    The gold standard and typical outcome of a CEO search process is unanimous support from the Board. Harley-Davidson shareholders should not have to settle for a CEO candidate who fails to receive even bare majority support.

    Harley-Davidson's Board also engages in a robust and thoughtful self-evaluation and refreshment process, which we believe ensures the Board and each Committee operate effectively and hold management accountable.

        The Board regularly conducts anonymous evaluations of Directors' contributions, performance and collective skills – a process in which Mr. Dourdeville was a consistent participant. In the Fall 2024 process, all Directors participated and no Director expressed concern with the current composition or performance of the Board.

        The Nominating and Corporate Governance Committee has a robust framework and process for identifying, vetting and interviewing Director candidates, which has resulted in one-third of the Board joining in the last four years, including the addition of two highly qualified Directors with excellent experience as sitting CEOs at publicly traded companies (assuming the election of Lori Flees at the upcoming annual meeting).

    H Partners' campaign seeks shareholder support for unnamed Directors (including an H Partners representative after their representative just resigned from the Board) and an unnamed CEO candidate, none of whom will be voted on by the shareholders – demonstrating what we believe is a blatant disregard for good governance principles and the right of shareholders to choose their own representatives.

The Board is overseeing the execution of Harley-Davidson's Hardwire strategic plan, which is delivering strong performance relative to industry peers, amid very challenging and volatile macroeconomic conditions

    Despite operating in one of the most challenging operating environments in the Company's 120+ year history, Harley-Davidson has outperformed its peers2, evidenced by:
        Operating margins of 13% (2022-2024), ~4 percentage points above the peer median3.
        Free cash flow ("FCF") as a percent of EBITDA of 70% (2022-2024), which is over twice the peer median4.
        Relative total shareholder return ("TSR") of ~10 percentage points higher than its peer median during CEO Jochen Zeitz's tenure[5].
    The Company's operating discipline, robust cash flow generation, and long-term earnings power have allowed it to:
        Reduce share count by 25% over the last three years, the most among Harley-Davidson's peers6.
        Increase annualized dividend per share by 14%, from $0.63 (first quarter 2022) to $0.72 (current).
        Return over $1.4 billion of capital to shareholders7 via share repurchases and dividends since 2022, representing 78% of Harley-Davidson's FCF8.

H Partners has demonstrated their profound disinterest in good governance, good-faith collaboration and an orderly CEO transition, and we believe their misguided and disruptive campaign offers no constructive solutions and is destructive to the interests of all shareholders

    H Partners had a voice inside the Harley-Davidson Boardroom for the past three years, with Mr. Dourdeville serving as their Director representative. They had sufficient opportunities to share their thoughts with fellow Directors and management through many interactions.

    For the entirety of those three years, until recently, Mr. Dourdeville and H Partners representatives, including Rehan Jaffer, supported Mr. Zeitz as CEO and even asked for him to commit to at least two more years in the role, endorsed the Hardwire strategic plan and management's execution of it, voted in favor of all current Directors standing for reelection and actively participated in the CEO search process – all without objection.

    Within a matter of days – just after H Partners' didn't get their way when their preferred CEO candidate failed to earn majority Board support – Mr. Dourdeville demanded that one-third of the Board resign, and he himself abruptly resigned from the Board right before a Board meeting to discuss his perspectives.

    H Partners suddenly discovered "deep misgivings" requiring "radical action" at Harley-Davidson, disclosed Board confidential information and resorted to a misleading campaign that jeopardizes the strategic and executional progress made to date. Further, we believe H Partners' campaign is undermining the Board's ability to attract the best CEO and future Director candidates, disenfranchising shareholders, and impeding management's ability to execute on key initiatives.

    Harley-Davidson has already addressed H Partners' requests – it accelerated the review of H Partners' preferred CEO candidate, and it has conducted and remains committed to ongoing Board refreshment. Beyond that, H Partners' campaign offers no constructive solutions that will benefit Harley-Davidson or its shareholders and seems to us solely focused on disingenuously attacking Company performance and the Board. H Partners' campaign is not about "accountability" – we believe it puts at risk the progress Harley-Davidson has made and the value of shareholders' investments.

    At its core, this campaign by H Partners is a further attempt, far outside the guardrails of good corporate governance, to engineer the CEO outcome they desire, targeting two independent Directors with the institutional knowledge that is critical in choosing the strongest CEO candidate to lead Harley-Davidson, as well as the retiring CEO, who is fully committed to doing what is necessary to support a successful transition.

H Partners' campaign has issued materials that lay bare their ignorance around Harley-Davidson's business and strategy and in our view contain numerous inaccuracies, hypocrisies and misleading assertions

The facts around just a few of these falsities and misrepresentations include:

    H Partners uses a reference benchmark comprised of companies that have little relevance to Harley-Davidson. Companies in this benchmark selected by H Partners are egregiously different from Harley-Davidson in size, core product offering, and scale – a disingenuous framework for comparison by a shareholder who claims deep understanding of Harley-Davidson, much less a shareholder who sat on the Board Committee that determined executive compensation and selected a peer group used in compensation awards.

        The legitimacy of Harley-Davidson's true core peer group – leisure and powersports peers between $800MM and $3B market cap – is reinforced and validated via overlapping independent analyst coverage. This is the same core peer group that Harley-Davidson used for 2024-2026 performance share awards as part of the Company's executive compensation plan – and a peer group that H Partners approved through Mr. Dourdeville, who sat on the relevant Board Committee when this peer group was voted on.

    Mr. Dourdeville and H Partners consistently supported Harley-Davidson's executive compensation program. Moreover, they were the driving force behind the implementation of the Aspirational Incentive Plan ("AIP"), a component of the compensation program.

    There has been minimal turnover of the executive leadership team with most being in-post since the Hardwire strategic plan was initiated. Three of the individuals cited by H Partners were not part of the executive leadership team. Further, employee turnover declined under Mr. Zeitz's leadership, with salaried voluntary turnover in 2024 being the lowest in Harley-Davidson's recorded history, and 2023 being the second lowest. Turnover in both years also fell below the national average.

    There was no personal promise ever made by the Board's Presiding Director, Tom Linebarger, to delay the CEO search process, nor was there any delay whatsoever – the search process commenced shortly after Mr. Zeitz expressed his interest in retiring with the hiring of a CEO succession expert.

We do not believe H Partners is a credible or trustworthy steward of shareholder value, and their disingenuous actions fly in the face of good corporate governance. For these reasons, the Board of Directors strongly urges shareholders to vote "FOR ALL" Harley-Davidson Director nominees on the WHITE proxy card and please DISCARD any BLUE proxy card received from H Partners.

The presentations are available on the Resources section of www.VoteHarleyDavidson.com.

Model Year 2025 KX series competition and cross-country motorcycles
Hazard:

The primary gear for the crank shaft can fail, posing a crash hazard.
Remedy:
Repair
Recall Date:
April 24, 2025
Units:

About 3,400


Remedy:
Consumers should immediately stop using the recalled competition and cross-country motorcycles and contact a Kawasaki dealer for a free repair. The primary gear will be replaced with a new gear. The repair will take place at an authorized Kawasaki dealership.

Incidents/Injuries:
None reported

Sold At:
Authorized Kawasaki dealers nationwide from June 2024 through March 2025 for between $10,500 and $13,600.

https://www.cpsc.gov/Recalls/2025/Kawasaki-Motors-USA-Recalls-Model-Year-2025-Competition-and-Cross-Country-Motorcycles-Due-to-Crash-Hazard?utm_campaign=&utm_content=&utm_medium=email&utm_source=govdelivery&utm_term=20250425

MINNEAPOLIS, April 22, 2025 /PRNewswire/ -- Indian Motorcycle, America's First Motorcycle Company, today announced two 2025 limited-edition models, crafting the ultimate in style and exclusivity. The all-new Indian Challenger Elite and Indian Pursuit Elite feature Indian Motorcycle's championship-winning, liquid-cooled PowerPlus 112 motor – delivering consistent, sustainable power with instant acceleration in every gear. Each individually numbered Elite model delivers an extraordinary level of detail, custom-quality paint straight from the factory, high-end components, and advanced rider technologies aimed at improving rider awareness and enhancing rider convenience.



"Our Indian Motorcycle Elite series enables our designers to fully showcase their skills, creating bikes that exemplify the artistry and craftsmanship behind every Indian Motorcycle model," said Aaron Jax, Vice President, Indian Motorcycle. "Every detail within the Indian Challenger Elite and Indian Pursuit Elite is meticulously designed, while a multi-layered painting process takes 24 hours to complete. A distinctive American style, with an obsessive attention to detail, paired with a limited production of each model makes the Indian Motorcycle Elite series the ultimate in style and exclusivity."

Each limited-edition model redefines two-wheeled luxury—fusing bold aesthetics, groundbreaking technology, and cutting-edge performance to stand apart from conventional V-twin motorcycles.

STYLE
With bold, eye-catching paint, exclusive badging, and premium componentry, the 2025 Indian Challenger Elite and 2025 Indian Pursuit Elite have been expertly designed for experienced riders who demand the ultimate American V-twin with no compromises.

Indian Challenger Elite
The Indian Challenger Elite pulls its design inspiration from the legacy of Gene "Alabama Flash" Walker, who set a land-speed record in 1920 on his Indian PowerPlus and was considered the "fastest man alive."  Wearing a tri-tone paint job, with premium Black Candy and Red Candy finishes over Crystal White Pearl Satin paint, the Indian Challenger Elite is highlighted with shattered glass particles in the paint to add brilliance and depth. The multi-layered paint job is completed with an Indian Motorcycle Headdress logo pattern over a hand-painted fade. The striking paint is further complemented by premium black Dark Horse finishes throughout, giving the limited-edition bagger a bold, race-inspired style that gets noticed.

As a nod to Walker's legacy, each Indian Challenger Elite features an individually numbered center console with an image of Gene Walker's PowerPlus racer, in addition to distinctive PowerPlus 112 engine covers and Elite badging throughout.

Indian Pursuit Elite
The Indian Pursuit Elite draws its style inspiration by the production of 20,000 PowerPlus motorcycles in 1916 for the U.S. Army. The limited-edition touring motorcycle features a tri-tone paint, with premium Black Candy and Black Forest Candy finishes, highlighted with the artistry of hand-painted Championship Gold accents. The custom paint is further complemented by premium black Dark Horse finishes throughout, giving the Indian Pursuit Elite a sophisticated style that stands out. Each Indian Pursuit Elite features distinctive PowerPlus 112 engine covers and exclusive Elite badging throughout, including an individually numbered center console.

PERFORMANCE
The PowerPlus engine represents the future of American V-Twin performance, engineered with an innovative cooling system to deliver consistent power in all conditions. At the heart of each Elite model is the PowerPlus 112 – taking bagger and touring performance to an entirely new level and unleashing 126 horsepower and 133 ft-lbs of torque. The contemporary design of the PowerPlus, a high revving engine with overhead cams and 4 valves per cylinder, delivers both high horsepower and high torque. This unique combination delivers an unmatched ride without sacrifices – optimizing acceleration across the rev range for passing power in every gear.

Prior to its launch earlier this year, the PowerPlus 112 was tested and refined in the most demanding environment – bagger racing. Powering the Indian Motorcycle King of the Baggers factory race team since 2021, the PowerPlus 112 helped deliver championships in 2022 and 2024.

PREMIUM COMPONENTRY
The ultimate in style and exclusivity requires state-of-the-art componentry. Each bike's frame geometry and stiffness are designed to maximize power with nimble and precise handling. Inverted performance forks and dual radial Brembo® brakes are prominently visible and designed to turn power into great handling and confident stopping.

5-spoke precision machined wheels on Indian Pursuit Elite and Indian Challenger Elite create a striking stance, while Metzeler® Cruisetec® tires offer confident control. Each bike is standard with top-of-the-line components, including a Pathfinder Adaptive LED Headlight, Driving Lights, and Pathfinder Auxiliary LED Saddlebag Lights, for enhanced visibility and eye-catching style. Three ride modes allow riders to customize their throttle response and dial-in their ride experience, while cylinder deactivation enhances comfort when stopped at idle.

To better manage airflow for increased cockpit comfort, an adjustable Flare® Windshield on Indian Challenger Elite and adjustable windshield on Indian Pursuit Elite can be controlled via the push of a handlebar-mounted button. Select Headdress Driver and Passenger Headdress floorboards add to each bike's sleek style and provide extra foot room. Keyless ignition and remote locking storage add extra security and convenience. Completing the package is cruise control and USB charging – providing modern functionality.

Indian Pursuit Elite offers a green color-matched, stitched Heated Seat and Heated Grips with backlit switch cubes for additional comfort regardless of temperature.

Premium audio is a key element of the ultimate bagger and touring experience and the Indian Challenger Elite and Indian Pursuit Elite deliver with PowerBand Audio. Featuring Bass Boost and four 100-watt speakers on Indian Challenger Elite and six 100-watt speakers on Indian Pursuit Elite, the system provides crystal-clear sound. A nine-band dynamic equalizer adjusts automatically for road, wind and engine noise, ensuring an immersive listening experience without missing a beat. The speakers are enhanced with UnderGlow white LED lighting and a sleek, chiseled design, offering a modern look to complement the powerful audio. Seamlessly integrated into the RIDE COMMAND menu, the system ensures an intuitive and effortless user experience.

TECHNOLOGY
Both the Indian Challenger Elite and Indian Pursuit Elite come fully loaded with a host of ride-enhancing technologies. Indian Motorcycle's revolutionary package of Rider Assist features improve rider awareness and enhance rider convenience. These new Rider Assist features are bundled with the previously offered SmartLean Technology and include the following:

    Bike Hold Control – Activated by the rider, this braking system automatically maintains brake pressure to prevent the bike from rolling while resting at an incline for up to three minutes.
    Electronic Combined Brake System – This feature optimizes brake pressure across both front and rear circuits based on the rider's brake input, delivering balanced and efficient braking performance.
    Blind Spot Warning – The system alerts riders when a vehicle is detected in their rear blind spot with warnings across their in-dash seven-inch display powered by RIDE COMMAND and light indicators on the side mirrors. Riders can customize notification preferences to suit their needs.
    Tailgate Warning – This warning system alerts riders when a vehicle is traveling too close for comfort behind the rider. Riders will be notified via their in-dash seven-inch display powered by RIDE COMMAND. Riders can adjust notification mode and following distances to suit their preferences.
    Rear Collision Warning – This feature alerts rearward approaching vehicles via rear lighting when a potential rear collision is detected.

Adding to the Indian Challenger Elite and Indian Pursuit Elite technology offering is Indian Motorcycle's seven-inch display powered by RIDE COMMAND. The advanced infotainment system offers a control system right from the dash with bike information, Bluetooth® connectivity and more. Riders can also receive RIDE COMMAND+ connected services, offering GPS navigation with turn-by-turn mapping, Apple CarPlay®, live traffic and weather overlays, intuitive destination search and more. Riders will experience added peace of mind with next-level bike information sharing, control and connectivity when they unlock features like Bike Locator, which allows riders to remotely monitor the location of their motorcycle.

Both the Indian Challenger Elite and Indian Pursuit Elite are standard with Electronically Adjustable Rear Suspension Preload. The electronic system allows riders to seamlessly adjust their preload setting of their rear shock directly within the RIDE COMMAND system. Whether riding with added gear or a passenger, the bike's spring preload is automatically adjusted to ensure optimal ride quality and comfort.

With only 350 Indian Challenger Elites and 250 Indian Pursuit Elites available worldwide, each bike is truly exclusive. Pricing for Indian Challenger Elite and Indian Pursuit Elite starts at $39,999 and $49,999, respectively. Bikes will begin shipping to dealers this month.

Riders can learn more at their local Indian Motorcycle dealership, by visiting IndianMotorcycle.com, or by following along on Facebook, X, Instagram and YouTube.

LiveWire's police and fleet motorcycles are available in Patrol specifications for both the S2 Del Mar and Alpinista models. Supported by Harley-Davidson, these purpose-built electric motorcycles benefit from over 100 years of police and fleet experience.

LiveWire Patrol models can be integrated into your fleet as a force multiplier for duties such as patrol, security, or law enforcement, leveraging the added capabilities and benefits of electric powertrains.

Benefits such as near-silent operation, immediate torque, and low heat signature are ideal for operation in teams and environments such as police, ambulance, fire and rescue agencies, universities, corporate and college campuses, sporting events, global summits, and national and state parks.

Possibly good news:

QuoteThe RPM Group is on a mission to revive and transform Palm Beach International Raceway (PBIR) into a world-class motorsports destination. With a deep passion for racing and a commitment to community impact, we aim to restore this historic venue to its former glory—offering a safe, thrilling, and professionally managed environment for racers, fans, and automotive enthusiasts.
Our vision is clear: bring back a dedicated motorsports complex to South Florida, support grassroots racing, enhance road safety by reducing illegal street racing, and foster economic growth through events, partnerships, and innovation.

From:  https://rpm-grp.com/

A little more info (but not official) ......  

There is sometimes a lot of controversy about tire plugs.  Most riders and tire shops agree that an internal patch is best.  However, sometimes due to cost or time you just got to plug the tire.

How do you feel / believe about tire plugs?

See results after you vote.  Must be logged in to vote.

April 5th, 2025
To the Harley-Davidson Board of Directors:
Serving as a Board member for Harley-Davidson, Inc. (the "Company") has been an honor.
Harley-Davidson is the rare company with a meaning that stretches beyond its immediate
stakeholders, and I have been privileged to be a custodian of this iconic American brand and
manufacturer.

As a Board member, I have gone to great lengths to work constructively with the Board and to
give management adequate space and support to run the Company. Although I was not involved
in the appointment of Jochen Zeitz as CEO, as this pre-dated my time on the Board, I was initially
encouraged by his track record of successful brand-building at PUMA, and I supported many
aspects of what I felt he was trying to achieve at Harley.

Ultimately, however, it is the role of the Board to provide oversight and enforce accountability. To
that end, I wrote a letter to you on Monday, April 1, 2025, with form and content similar to this
letter's. I expressed grave concerns about the current state of the Company and recommended
specific actions, principally the immediate resignations of Chairman and CEO Jochen Zeitz, Lead
Independent Director ("Presiding Director") Tom Linebarger, and long-tenured Board member
Sara Levinson.

Unfortunately, thus far we have not made any meaningful progress, which I believe is necessary
in order to set the Company on a renewed path to restore trust with key stakeholders and ultimately
unlock the Company's full potential. Therefore, I hereby tender my resignation from the Board of
Directors of Harley-Davidson.

This letter serves to outline the reasons for my resignation.
The shareholder returns of the Company under current leadership show severe underperformance:

SPOKANE, Wash., March 25, 2025 /PRNewswire/ -- 509, a leader in the powersports helmet industry, announced today the launch of its 2025 Street collection that offers a full suite of customer-centric innovation.  Last year, 509 launched the Mach V Commander Helmet, the industry's first fully integrated communication helmet developed in partnership with Cardo.  The 2025 collection offers new premium helmet color offerings and innovative customizable fitment solutions catering to our Mach V Commander customers. This groundbreaking product solidifies 509's commitment to advancing rider safety, convenience, and technology.


This season, the brand has introduced new options for its flagship Street helmet, the 2025 Mach V Commander. For the 2025 lineup, 509 is adding a new colorway option, Circuit Orange, for both its carbon and non-carbon helmet styles. Additionally, 509 is introducing a newly designed Custom(er) Cheek Pad, a customizable cheek pad insert that helps provide a more personalized helmet fit for riders. The Custom(er) Cheek Pad comes complimentary with any new Mach V Commander purchase. The cheek pad insert will fit previous Commander purchases and can be ordered for $39.95.

"At 509, we continue to focus on what matters most to our customers and innovate in meaningful ways, enabling us to solidify our position as the go-to helmet choice for motorcycle riders worldwide," said Andy Berg, 509 Street Product Line Manager. "The new fitment and introduction of our customizable Custom(er) Cheek Pad recognizes the unique fit needs of each individual and helps support a safe and comfortable riding experience for a much wider range of rider head sizes and shapes. We're excited to evolve an industry-first helmet in the Mach V Commander, continuing to push the limits of innovation and riding experience in motorcycle."

In addition to the new 2025 Mach V Commander, the 509 Street lineup continue to offer its full lineup of helmet options for the motorcycle rider, including:

    Mach III Carbon Helmet – For distance adventurers offering versatile comfort and safety in a lightweight package for ultimate full-face protection.
    Mach IV Modular Helmet – For daily commuters who value convenience and practicality, offering easy-to-use flip-up face access and trigger-ready drop-down sun shield.
    Mach V Helmet – For riders who push the limits, with an aerodynamic design for high-speed performance and advanced ventilation for optimal airflow.

With a nearly 25-year long history of designing riding gear for riders of all kinds, 509 recognizes that success begins with a customer-centric approach. After years of experience designing industry-leading helmets for snowmobilers, 509 expanded its product offerings, bringing their helmet expertise to the street motorcycle industry. Doubling down with a full suite of helmets, 509 Street has made its entrance and is ready to innovate, inspire and fuel the passion of motorcycle riders around the world.

For more information on the 509 Street lineup, visit ride509.com/street and or your local 509 dealer today.

About 509

Founded in 2003, the 509 story began as a snowmobile brand deep in the backcountry of the unforgiving Rocky Mountains. Those harsh environments inspired a journey of developing innovative and purpose-built riding gear, all while telling the story of the brand, our athletes, and the industry through our award-winning films and content. Today, 509 develops technical gear across the snowmobile, dirt bike, and motorcycle industries.

509® is a registered trademark of Teton Outfitters, LLC