why does daytona not promote FUSA races

[WebCrush]

c'mon, lets get real.

I don't see any starving track owners scraping to 'get by'.

These guys are rich, millionaires, and its not from selling lemonade on the corner when they were kids.

Track owners make a fortune just from the NASCRAP events, and its more than enough to keep them happy.  

[the_weggie_man]

How many track owners do you think were standing in an unemployment line when they became owners of a race track?  I would venture to guess there are very few track owners that were not wealthy before they bought or built their track.

But it's not about that. It gets more expensive every year to keep those track gates open and for some reason you believe the owners should just open the gates for kicks so you can race your bike?

Do you expect a pay check from your job or pay yourself from your business? Don't you defend that pay as though you deserve every penny of it? And how would you like it if someone questioned your earnings on a regular basis, told you you don't deserve what you make?

I know how to resolve this situation ....... why don't you buy or build a race track and open the gates free of charge so we can all come watch our buddies race? ;D ;D ;D

[Super Dave]

Well, those tracks make money from NASCAR events, yes...

But RA doesn't, Blackhawk doesn't, Road Atlanta doesn't, Barber doesn't, Summit Point doesn't, Willow Springs doesn't...really, the good road courses don't...they don't have ovals.

Loudon...sure, the NASCAR Busch NW is great.  Good racing.  And the teams are focused.  

But it is a great responsibility, and a great cost, to properly promote an event.  Imagine what it costs to get NASCAR to come to your track.

As Gordy said...I'm always waiting for someone to open a new track too... 8)

[the_weggie_man]

I forgot something..

Exactly how many race tracks do we race on that NASCRAP races on that make all this money for the owners? I personally have never seen a NASCAR race at Blackhawk, Road America, Gingerman, Grattan, St. Louis, Heartland Park, Road Atlanta, VIR, Jennings, No Problem, Roebling Road, Talledega, Summit Point, Putnam, CMP, Nelson Ledges, Oak Hill, Mid-America, Moroso ....... I think the only track we race at that runs NASCAR is Daytona. I may be wrong but I don't care, the point is we normally race at small local tracks that do not have big money events.

[WebCrush]

But RA doesn't, Blackhawk doesn't, Road Atlanta doesn't, Barber doesn't, Summit Point doesn't, Willow Springs doesn't...really, the good road courses don't...they don't have ovals.

Of those you listed, I've only been to Summit, and I gotta say--they actually DO get people in the stands.  I don't recall their gate fees.

[Super Dave]

And as for NASCAR...what's it cost to spectate?  A lot more.  Beers are like $8...and a pit pass?  Good luck.  

[WebCrush]

nascrap already has a dedicated following, they can charge whatever they like and the fans will buy it

MC Racing on the other hand, barely has any following.  

Why not, just for ONE day, open the gates for free during a MC event.  Maybe we'd have a better idea of how many people MIGHT come if cost wasn't an issue.  Maybe we could get some converts?

[the_weggie_man]

C'mon, you could open the gates for a watermelon seed spitting contest and fill the place just because it's free.  Free gates will not tell you anything except how many people are willing to waste time doing anything just because it's free ......kind of like replying to this thread.

Good night and hope you have a good, safe race season. ;D ;D

[WebCrush]

well, how does a track full of non-paying spectators differ from a track empty of paying spectators?

Zero income either way, why not try to build some base.  Do ONE day free, and then move to like $5 per person, then $10, and so forth.

Ya know, like a drug dealer--give em a lil now for free to get em hooked

[r6_philly]

it is a commonly used marketing strategy to all business that WANT future earnings.

0% apr
free first month rent
free first 3 issues
free first sample
grand opening sale
etc...

you entice possible customers by offereing great deals to get them in the door and then let your product do the selling.

but back to my issue, I don't think the product is very sellable as is.

maybe when the show producers can update their website, people will take it a little more seriously? when we are looking at "2003 info coming next week" a month after the 2003 season ends, it is not very easy to sell that product. And thats just a small example.

well I am starting to promoting myself this year. I hope everyone does the same...

again, I would hate to have the people who come and check out the show because of my promotions be dissappointed by the show...

[Super Dave]

But then we're back to the product.

What are you getting for if you got in for free?  A bunch of sportsman racers that are there for the benefit of their own recreation.  Is anyone prepared with autograph cards?  How about a website?  Distinct team logo or some kind of consistent identity?  Is the team name even identifiable?  Does the team have a name?  

That's the problem if you got in for free...you got what you paid for...and a potential "fan" is lost.

NASCAR has a base that is growing, not maintaining.  That comes through the marketing that the teams do along with their sponsors and the organization.  They all realize that their meal ticket is related to all of their success.

Even NASCAR events at the local level, small dirt and paved ovals, have better followings than local club motorcycle events.  Indentities, marketing, etc.  They even have more dates at the same location.

You've got to have something for someone to want to come.  If I don't think I'll like the movie...I won't go see it.  If I think it might be cool, I'd go see it.

"What are you gonna do this weekend?"  

"I'm gonna go see the motorcycle road races at Gingerman."  

"Is that Freddie Spencer guy going to be there?"

"Nah, some guy named Denning.  He's fast.  Heard he set some track records."

That's how it works.  

[Super Dave]

it is a commonly used marketing strategy to all business that WANT future earnings.

you entice possible customers by offereing great deals to get them in the door and then let your product do the selling.

but back to my issue, I don't think the product is very sellable as is.

maybe when the show producers can update their website, people will take it a little more seriously? when we are looking at "2003 info coming next week" a month after the 2003 season ends, it is not very easy to sell that product. And thats just a small example.

Ok, first, why send anyone to the organizations' website?  You're the product.  Sell yourself.

I'm not selling CCS or Daytona...I'm selling "Super Dave"...  If FUSA or Daytona get you to me, then good.  If "Super Dave" gets you to the other websites...even better, because that makes me better at advertising...I have power.

If you relied on getting people in the door only on price, then no one would ever go to opening day of new movies.  They do.  You've got to sell the sizzle.  

We're not selling volume here to a distributor based on a bid.  We should be selling quality.  NASCAR Nextel Cup has 37 exclusive races around the country.  45 cars are on the grid for the Daytona 500 now all within 106%.  It is the only 2004 season opener.  Discounts?  Why?  There are only so many seats available.  You've got to pay to see it all live.