NESBA will be at Road America on Thursday April 21

[G 97]

Please feel free to contact me directly.  I would be more than happy to share with you the MIC data in a private setting.  I work with this every day.  I do not have a vested interest with regards to interpreting MIC data.  

I also have been involved with racing quite extensively in addition to conducting track days as well as being involved directly within the industry.   I state this not to impress you but to impress upon you that what you experience may not reflect the greater picture as a whole industry wide.  

Simple reality is that market conditions are always in a state of influx.  Nothing remains constant and that things change.  The market dictates,  successful organizations adapt.  See you at Chicago.  :)  

[motovid.com]

Garth,

well said;

I shall have to take you up on discussing the MIC data and your personal racing experiences; where you see this, our market,  going as it affects racers and track day enthusiasts alike.

It is quite interesting to analyze our market as a whole. As you said, any successful business is challenged with the ability to adapt to the conditions the market presents- or dictates. No question. Consumers have more power or persuasion than business, arguably, which direction the market heads based on demand. Taken a bit further, this could be directly linked to such events as racing, road racing schools, or most recently track day experiences, test rides from the mfgs., etc.

I had a discussion with a gentleman in the industry recently about motovid.com and perhaps working with his program, which travels the country for cruiser events selling accessories, parts, etc. He thought we had a great idea/program. Made further sense for schools, learning aspect industry wide. However, as it relates to the cruiser market, not many cruisers were going to the track, except for schools- now perhaps track days....basically he discounted the sport bike segment.  When he understood motovid.com was largely focused on sport bike riding, track day events and races, he simply said "not a big enough market for his interest, compared to the cruisers market. An opportunity to chase nationwide events and sell chrome schwag"

that was disheartening, albeit seemingly_hard_numbers_truthful

i dont get it...  :-/

[G 97]

Currently most if not all of the heavy industry players are oblivious towards track day and track day participants out side of being affiliated with their own sponsored schools.  It has only been recently that associate level business, such as yours, has become increasingly involved.  

Although direct industry support adds no direct drive with growth, it leaves you, in effect, with a captive market.  In my experience the track day rider has yet to be fully capped.  On average the track day rider is one of higher social economics and has more discretionary income to spend.  Plus they really take to heart the identifying aspect of the sport, meaning that what wins on Sunday truly equates into sales on Monday.   They see the best on tack on TV and want the best.  They also have the resources to obtain the best.

You are truly positioned well.  I only see an ever increasing market for your services.  People who think small ie, only "racers market" simply will loose out on the faster growing market which is track day riders.   It is only a matter of time until the major manufactures realize this.  It has just started.  Now is the time.   :)  

[motovid.com]

amen Garth!