Livewire: Fewer than 50 were sold in the first quarter of 2025

Started by Biketographer, May 07, 2025, 02:45:02 PM

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Biketographer

QuoteThe CEO also shared that the company is exploring all options for their electric motorcycle, LiveWire, including potential third-party investments. However, Zeitz clarified that Harley-Davidson does not plan to inject additional investments into LiveWire at this time.
from https://www.investing.com/news/stock-market-news/harleydavidson-ceo-on-new-entrylevel-models-tariffs-thirdparty-investments-for-livewire-93CH-4017010

2025-alpinista-m56-motorcycle-01.jpg

from https://www.insidehook.com/electric/harley-davidson-electric-motorcycle-livewire-low-sales
QuoteEarlier this month, Harley-Davidson announced its earnings for the first quarter of the year. That included details about the Livewire, the company's recent foray into electric motorcycles. That information had two very alarming components to it: the first was that Livewire sales were down 72% relative to the first quarter of 2024. The second is just how many Livewires were sold in the first quarter of 2025, which is to say: 33. Not 33,000; not 3,300. Fewer than three dozen.