CCS DEMOGRAPHICS:
SPECTATOR:
PRIMARY DEMO - MALE 18-34
SECONDARY DEMO - MALE 18-49
EDUCATION LEVEL - College Degree - 54%
Some College - 29%
High School - 15 %
Other +/- - 2 %
Avg Distance Travelled - 120 miles
Avg Attendance (CCS) - 1500
Median Income - $48,000/year
GRASSROOTS PROMOTIONS FOR 2002
CLEAR CHANNEL ENTERTAINMENT EVENTS:
-ALL 252 MOTOR SPORTS EVENTS - PA ANNOUNCEMENTS, DIAMOND VISION COMMERCIAL SPOTS (JUMBOTRON), BIKE DISPLAYS WITH REGIONAL RACERS IN CONCOURSE OR IN THE PITS, INTERMISSION INTERVIEWS, STUB PROMOTION - BRING YOUR MOTOR SPORTS STUB TO THE CCS GATE AND GET HALF PRICE ADMISSION FOR THE RACE.
-CONCERT TOURS - BIKE DISPLAYS AT THE ENTRANCE UTILIZING REGIONAL CCS RACE TEAMS FOR THE PROMOTIONS (EMAIL MICHAELMURPHY@CLEARCHANNEL.COM TO BE INVOLVED), PA ANNOUNCEMENTS, MARQUEE DISPLAYS AT AMPHITHEATRES.
-BILLBOARD CAMPAIGN WITH CLEAR CHANNEL OUTDOOR IN SELECT MARKETS WITH SHAWN HIGBEE - UTLIZING OUR INTERNAL COMPANY, ELLER OUTDOOR AT AIRPORTS, MALLS, BILLBORADS, AND BUS SLIDES.
I AM TRYING TO RECRUIT PEOPLE TO HELP WITH GRASSROOT MARKETING AND BE A PART OF OUR FORMULA USA STREET TEAM TO HELP DISTRIBUTE AND TALK UP CCS AND FORMULA USA. IF INTERESTED, PLEASE EMAIL ME DIRECTLY AT MICHAELMURPHY@CLEARCHANNEL.COM.
THANKS FOR LISTENING... 8)
A picture is worth a thousand words.
Is this open to all regions or are you targeting specific areas?