DAYTONA BEACH, Fla. (February 9, 2026) – Progressive American Flat Track, sanctioned by AMA Pro Racing, is thrilled to announce a multi-year partnership with Sugarlands Distilling Company, naming the award-winning craft distillery the Official Moonshine and its new Broken Antler Flavored Whiskey as the Official Whiskey of the series.
The collaboration connects the professional flat track racing community with one of the most respected names in craft distilling. The partnership officially launches at the start of the 2026 season, with Sugarlands taking a lead role in the events surrounding the season opener. As part of the agreement, the distillery will serve as the entitlement sponsor of the Sugarlands American Flat Track Kick-Off Party Presented by Giuseppe's Steel City Pizza and Jostens. Additionally, Sugarlands further cements its commitment to the sport as the presenting sponsor of the Mission Foods Award Party.
Based in Gatlinburg, Tennessee, Sugarlands is a family-owned craft distillery renowned for its house of award-winning brands, including Sugarlands Shine, Sugarlands Sippin' Cream, High Rock Vodka, Roaming Man Whiskey and Broken Antler Flavored Whiskey. The newest brand from Sugarlands, Broken Antler Flavored Whiskey, blends bold flavor with an approachable whiskey experience. Sugarlands will activate at two rounds during the 2026 season – March 21 in Atlanta and August 22 in Peoria - providing fans with a fun, interactive experience that brings the spirit of the Smokies directly to the track, further celebrating the lifestyle and community that defines the sport. Mark & Digger, stars of the hit television show Moonshiners, will serve as Grand Marshals at both the Atlanta and Peoria events, where Sugarlands will also host special meet-and-greet opportunities with the duo for fans.
"American Flat Track is built on passion, authenticity and community, creating a natural alignment with who we are as a brand,' said Patrick Sullivan, Sugarlands chief commercial officer. "We're excited to tap into the culture surrounding the sport and bring our award-winning moonshines and new Broken Antler Flavored Whiskey to the track in a fun, engaging way throughout the 2026 season and beyond."
The Sugarlands American Flat Track Kick-Off Party Presented by Giuseppe's Steel City Pizza and Jostens will serve as the primary hub for fans, riders, and industry leaders to gather before the first green flag drops. Details regarding the event and specific fan engagements will be announced in the coming weeks. The Kick-Off Party will feature specialty Sugarlands Shine and Broken Antler Flavored Whiskey cocktails, crafted specifically for the event, to toast the beginning of the AMA Pro Racing season.