QuoteThe CEO also shared that the company is exploring all options for their electric motorcycle, LiveWire, including potential third-party investments. However, Zeitz clarified that Harley-Davidson does not plan to inject additional investments into LiveWire at this time.
from https://www.investing.com/news/stock-market-news/harleydavidson-ceo-on-new-entrylevel-models-tariffs-thirdparty-investments-for-livewire-93CH-4017010
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from https://www.insidehook.com/electric/harley-davidson-electric-motorcycle-livewire-low-sales
QuoteEarlier this month, Harley-Davidson announced its earnings (https://investor.harley-davidson.com/news/news-details/2025/Harley-Davidson-Delivers-First-Quarter-Financial-Results/default.aspx) for the first quarter of the year. That included details about the Livewire, the company's recent foray into electric motorcycles. That information had two very alarming components to it: the first was that Livewire sales were down 72% relative to the first quarter of 2024. The second is just how many Livewires were sold in the first quarter of 2025, which is to say: 33. Not 33,000; not 3,300. Fewer than three dozen.