Well, the "Bronx" has never been released.  But a company called Powerbrick has introduced some really interesting parts for the Pan America.

If you are going to put more road miles on your PA than off road, take a look at some of these options/conversions/accessories from Powerbrick.

More information of the Pan America after getting the Powerbrick changes at https://www.bikeexif.com/harley-pan-america-powerbrick

This recall involves 509 Tactical 3.0 (Youth, Mountain, and Trail) helmets and 509 for Polaris Tactical 3.0 (Youth and Mountain) helmets. This recall also involves small and medium size 509 Tactical 2.0 helmets, 509 Tactical 2.0 helmets with Fidlock®, and 509 for Polaris Tactical 2.0 helmets, which were all manufactured in 2023. This recall also involves 509 and 509 for Polaris helmets with Fidlock®, including Tactical 2.0, Altitude 2.0, Delta R3L, Delta R4, Delta V, Mach III, Mach IV and Mach V (manufactured from 2020 to present with a stainless-steel glide bar). The 509 logo and "FIVE O NINE" are printed on the 509 helmets. The 509 logo and "Polaris" are printed on the 509 for Polaris helmets.
Brand/Model Sizes Colors Year(s) of Manufacture Remedy
509 Tactical 3.0 Helmets (Youth, Mountain, and Trail)

Youth small (YSM) to large (YLG)

Adult XS to 4XL
Various All Replacement, refund or credit
509 for Polaris Tactical 3.0 Helmets (Youth and Mountain) 


Youth small (YSM) to large (YLG)

Adult XS to 4XL
Various All Replacement, refund or credit
509 Tactical 2.0 Helmets Small/Medium Various 2023 Replacement, refund or credit
509 for Polaris Tactical 2.0 Helmets Small/Medium Various 2023 Replacement, refund or credit
509 Tactical 2.0 Helmets with Fidlock® Adult XS to 4XL Various 2020 to present Repair
509 for Polaris Tactical 2.0 Helmets with Fidlock® Adult XS to 4XL Various 2020 to present Repair
509 Altitude 2.0 Helmets with Fidlock® Adult XS to 4XL Various 2020 to present Repair
509 for Polaris Altitude 2.0 Helmets with Fidlock® Adult XS to 4XL Various 2020 to present Repair
509 Delta R3L Helmets with Fidlock® Adult XS to 2XL Various 2020 to present Repair
509 for Polaris Delta R3L Helmets with Fidlock® Adult XS to 4XL Various 2020 to present Repair
509 Delta R4 Helmets with Fidlock® Adult XS to 2XL Various 2020 to present Repair
509 for Polaris Delta R4 with Fidlock® Adult XS to 2XL Various 2020 to present Repair
509 Delta V Helmets with Fidlock® Adult S to 4XL Various 2020 to present Repair
509 for Polaris Delta V Helmets with Fidlock® Adult XS to 4XL Various 2020 to present Repair
509 Mach III Helmets with Fidlock® Adult XS to 2XL Various 2020 to present Repair
509 Mach IV Helmets with Fidlock® Adult XS to 2XL Various 2020 to present Repair
509 Mach V Helmets with Fidlock® Adult S to 3XL Various 2020 to present Repair

Remedy:

Consumers should immediately stop using the recalled helmets.

Consumers with a recalled "509" branded Tactical 3.0 or Tactical 2.0 (small/medium manufactured in 2023) helmet should contact 509 for instructions on how to participate in the recall and to receive a choice of a refund (if purchased online), or a credit to be used on 509's website or a replacement helmet.

Consumers with a recalled "509 for Polaris" branded Tactical 3.0 or Tactical 2.0 (small/medium manufactured in 2023) helmet should contact Polaris for a choice of a refund, a credit to use at a Polaris dealership or on the Polaris website, or a replacement helmet. Proof of purchase is not required. All helmets should be discarded in the local household trash after consumers have confirmed their helmet is being recalled by 509 or Polaris and follow the destruction instructions located on the website.

Polaris is also providing their customers who have the recalled 509 and 509 for Polaris helmets with Fidlock®, with instructions on how to inspect the webbing on the chin strap to make sure it is repaired by routing it correctly. 509 and Polaris are contacting all known purchasers directly.
Incidents/Injuries:

The firm received one incident where the rider's helmet became detached during a crash, resulting in a concussion.

Sold At:
Online at www.ride509.com and www.polaris.com and at 509 and Polaris dealers nationwide from January 2020 through May 2025 for between $140 and $900.
Importer(s):

Teton Outfitters LLC, dba 509, a Polaris subsidiary, of Rigby, Idaho
Manufactured In:
China

QuoteThe Fair Trade Commission will issue a cease-and-desist order to and fine U.S. motorcycle maker Harley-Davidson's Japanese subsidiary about 200 million yen ($1.4 million) for setting excessive sales quotas on dealers, sources said. 

later in the article...

QuoteDealers, placed in a weak position, were effectively forced to purchase the motorcycles themselves. They temporarily registered the bikes under the names of the dealer, its president, or staff, and counted these as sales.

After the dealers purchased the vehicles, the vehicles were considered "registered but unused." The dealers often had no choice but to sell them at discounted prices.

Full article: https://www.asahi.com/ajw/articles/15873689

SHENZHEN, China, June 20, 2025 /PRNewswire/ -- INMOTION, the world's best-selling electric unicycle brand for five consecutive years, today officially unveils its latest flagship model: the INMOTION V12S. More than just an electric unicycle, the V12S is a declaration of freedom, convenience, and intelligent living—designed for the new generation of urban explorers.



As cities become increasingly crowded and transportation needs evolve, electric unicycles are quietly reshaping daily commutes and urban lifestyles. No parking required, no traffic gridlock, and no emissions—EUCs offer a flexible and eco-friendly solution. And now, with the launch of the V12S, this lifestyle becomes even more comfortable, intelligent, and secure—setting a new benchmark in safe personal mobility. 

Mobility Designed for Real Life

Unlike traditional scooters or bicycles, the V12S gives riders true hands-free freedom. Enjoy a coffee, shoot a video, or simply feel the wind on your face—the V12S responds intuitively to your body's movements, becoming a natural extension of yourself.

To ensure a smooth and fatigue-free ride, the V12S is the first EUC to feature a motorcycle-grade central hydraulic suspension, offering an impressive 90mm of travel. It absorbs shocks from uneven terrain—whether cobblestones, speed bumps, or potholes—delivering a cloud-like riding experience on any urban road.

Smart and Safe: Built to Protect Every Ride

The V12S features INMOTION's advanced RideConnect, a connected safety platform that includes real-time ride tracking, remote locking, anti-theft alerts, and the newly added motion alarm when locked. Even when powered off, an independently powered security module remains active, offering 24/7 protection.

What's more, the V12S is UL certified, having passed one of the most rigorous electrical and fire safety standards in North America (UL2272). This, combined with intelligent monitoring and thermal management systems, ensures every ride is as safe as it is enjoyable.

A 4.3-inch automotive-grade touchscreen puts speed, range, alerts, and system info at your fingertips. During rides, high-fidelity speakers support shared audio between multiple riders, while a 256-color customizable ambient lighting system lets you express your style and mood with every turn.

'Mobility isn't just about going from point A to point B—it's about how you feel along the way, ' said the INMOTION product team.
'With the V12S, we wanted to deliver a whole new level of riding freedom—not just in speed, but in comfort, expression, and above all, confidence in your safety.'

Product Availability

Full specifications, pricing, and launch campaign details for the INMOTION V12S will be released soon via the INMOTION official website and social media channels.

Watch the product video: https://www.youtube.com/@INMOTIONSCV
Learn more about the INMOTION V12S

About INMOTION

Founded in 2012, INMOTION is a global leader in electric intelligent mobility, specializing in the development and manufacturing of electric unicycles. With its strong foundation in technological innovation and product excellence, INMOTION has been the world's top-selling electric unicycle brand for five consecutive years, shaping the future of personal mobility.

Guided by a dual focus on technology and design, INMOTION's products have earned widespread international recognition—including the iF Design Award (Germany), Good Design Award (Japan), and Red Dot Design Award (Germany)—and are sold in over 60 countries worldwide.

As an industry pioneer, INMOTION is committed to building a smarter, safer, and more joyful riding experience, while fostering emotional connections with forward-thinking users around the globe. Together, INMOTION and its riders are redefining the future of intelligent urban travel.

SOURCE INMOTION TECHNOLOGIES Co.,Ltd

REDDING, Calif., June 26, 2025 /PRNewswire/ -- The e-bikes market is experiencing remarkable expansion, with market valuation projected to reach USD 88.3 billion by 2032, representing a compound annual growth rate of 11.9% during the 2025-2032 forecast period. This substantial growth reflects the transportation industry's accelerating shift toward sustainable mobility solutions, where electric bicycles emerge as a preferred choice for short-distance commuting and urban micromobility, according to the latest research report "E-bikes Market by Propulsion Type (Throttle-assisted and Dual Mode), Class, Power Output, E-bike Type, Battery Type, Motor Type (Hub Motors and Mid-drive Motors), Structure, Charging Type, Charging Mode, and End User - Global Forecast to 2032", published by Meticulous Research®.

This significant growth reflects the global transportation sector's fundamental transformation toward intelligent, eco-friendly mobility systems where electric bicycles combine traditional cycling benefits with advanced electric propulsion technologies to achieve unprecedented levels of efficiency, sustainability, and user convenience.

Access your FREE sample report: https://www.meticulousresearch.com/request-sample-report/cp_id=5555

Environmental Crisis Accelerates Electric Mobility Adoption

The e-bikes market stands at the forefront of the sustainable transportation revolution, driven by manufacturers' and consumers' urgent need to address climate change through intelligent mobility solutions while reducing carbon footprints and improving urban air quality.

Climate Change and Air Pollution Drive Market Demand

The climate crisis is accelerating at an unprecedented rate, with air pollution emerging as a major public health concern. Epidemiological studies highlight air pollution's numerous detrimental health consequences, positioning it as a potential environmental risk factor for neurological diseases and neuropathology. As technology advances, there has been a gradual paradigm shift from conventional vehicles running on fossil fuels to electric alternatives.

E-bikes represent a growing range of shared micromobility options in cities across Europe, the U.S., and Asia. Using e-bikes for short distances represents the next major advancement in the automotive sector, incorporating technological innovations that help prevent air pollution, noise pollution, and other environmental factors.

Government Initiatives Accelerate Electric Bicycle Adoption

Government agencies, including the EPA (Environmental Protection Agency), have introduced limits on nitrogen oxide and carbon dioxide emissions, requiring automakers to comply with regulations and advance toward electric vehicles and micromobility solutions for short commutes. Countries in the APAC region have made significant progress in promoting initiatives focused on climate change caused by conventional transportation modes.

Thailand aims to produce 53,000 electric motorcycles by 2025 and is planning a trade-in scheme to make electric vehicles more affordable. Indonesia has plans to phase out conventional motorcycles from 2025. These rising environmental concerns and increasing government initiatives are expected to increase demand for electric vehicles to reduce harmful pollutants and improve air quality, propelling market growth.

Technology Innovation Drives Market Leadership Across Segments

Dual-Mode E-bikes Command Fastest Growth

Dual-mode e-bikes emerge as the fastest-growing propulsion category, offering riders the flexibility to switch between pedal-assist and throttle modes. These versatile bikes can ride farther and faster than traditional bicycles while helping improve fitness and remaining easy to operate. The ability to customize power assistance based on terrain and rider preference makes dual-mode e-bikes essential components in modern urban mobility ecosystems.

Class 2 E-bikes Lead Market Expansion

Class 2 e-bikes demonstrate the highest growth potential, driven by rising adoption for short commutes and growing government initiatives in electric mobility. These bikes provide throttle assistance up to 20 mph without pedaling, offering convenience for urban commuters and delivery services while maintaining regulatory compliance across most jurisdictions.

Adventure E-bikes Show Rapid Growth Trajectory

The adventure e-bikes segment exhibits exceptional growth potential as device versatility and performance capabilities demand unprecedented riding experiences. Adventure e-bikes enable users to explore challenging terrains, extended distances, and diverse outdoor environments while maintaining the health benefits of cycling and environmental sustainability of electric propulsion.

Explore customization options: https://www.meticulousresearch.com/request-customization/cp_id=5555

Battery Technology Advances Transform Market Dynamics

Lithium-ion Batteries Dominate Market Share

Lithium-ion batteries maintain their position as the leading power source for e-bikes, driven by increasing demand for electric vehicles, improved battery technology, government policies and regulations, and rising electric micromobility adoption. These advanced battery systems provide superior energy density, longer lifecycle, and faster charging capabilities compared to traditional alternatives.

Wireless Charging Emerges as Game-Changer

Wireless charging technology demonstrates the highest growth potential in the charging segment, driven by rising demand for EV fast-charging infrastructure, increasing implementation of wireless charging infrastructure in Europe, and rising prevalence of range anxiety issues associated with electric mobility. This technology eliminates the need for physical connectors and enables seamless integration with smart city infrastructure.

Regional Dynamics Shape Global Market Evolution

North America Establishes Market Leadership

North America is expected to register the highest CAGR during the forecast period, driven by rising consumer interest in purchasing e-bikes to benefit from tax exemptions on vehicles and increasing adoption of e-bikes in developing economies for micromobility. The region's commitment to sustainable transportation infrastructure, combined with substantial government investments in clean mobility technologies, positions North America for continued market leadership.

Government incentives promoting sustainable transportation initiatives, coupled with growing consumer awareness of environmental benefits, drive accelerated adoption of electric bicycles across diverse demographic segments and use cases.

Asia-Pacific Demonstrates Strong Growth Potential

Asia-Pacific continues to show robust growth opportunities as rapid industrialization and urbanization create demand for efficient urban mobility solutions. The region's focus on productivity enhancement and technological advancement drives accelerated adoption of electric bicycles across diverse industry sectors and urban planning initiatives.

Technology Innovation Unlocks Future Opportunities

Connected E-bikes Revolutionize User Experience

The evolution toward connected e-bikes places smart technology integration at the center of modern cycling experiences, with IoT-enabled systems serving as enablers for enhanced safety, navigation, and performance monitoring. This technological advancement drives development of more intuitive user interfaces, adaptive assistance systems, and personalized mobility experiences.

Battery Swapping Services Transform Operational Efficiency

Battery swapping services analyze usage patterns and optimize charging cycles to reduce EV acquisition costs and increase battery lifespan. This capability significantly reduces operational costs while improving user convenience and addressing range anxiety concerns that traditionally limited electric mobility adoption.

View complete market analysis: https://www.meticulousresearch.com/view-pricing/872

Key Players in E-bikes Market

The e-bikes market features intense competition among established bicycle manufacturers, technology innovators, and emerging mobility solution providers. Leading players include Robert Bosch GmbH (Germany), Yamaha Motor Co., Ltd. (Japan), Aima Technology Group Co. Ltd. (China), Giant Manufacturing Co., Ltd. (Taiwan), Merida Industry Co., Ltd. (Taiwan), PEDEGO INC (U.S.), Rad Power Bikes Inc. (U.S.), Yadea Group Holdings Ltd. (China), Aventon (U.S.), Fuji-ta Bicycle Co.,Ltd. (China), Trek Bicycle Corporation (U.S.), Riese & Müller GmbH (Germany), Leon Cycle Ltd. (U.K.), myStromer AG (Switzerland), Magnum Electric Bikes (U.S.), Brompton Bicycle Ltd (U.K.), MAHLE GmbH (Germany), Hero Cycles Ltd. (India), Electric Bike Store Ltd (U.K.), and Juiced Riders, Inc. (U.S.).


About Meticulous Research®

Meticulous Research® was founded in 2010 and incorporated as Meticulous Market Research Pvt. Ltd. in 2013 as a private limited company under the Companies Act, 1956. Since its incorporation, the company has become the leading provider of premium market intelligence, strategic insights, and consulting services to serve clients across 11 major industries globally.

Meticulous Research® offers comprehensive market research reports, custom research, and consulting services. Our research studies help clients make informed business decisions and understand emerging business trends and opportunities. The company's expertise spans across various domains, enabling it to provide accurate insights and strategic recommendations to its clients.

BERGAMO, Italy, Oct. 11, 2024 /PRNewswire/ -- Brembo today signed an agreement with Tenneco, a portfolio company of funds managed by affiliates of Apollo Global Management, Inc., for the acquisition of a 100% stake in Öhlins Racing, the leading manufacturer of premium, high performance suspension technology for motorcycles and cars in the Original Equipment, Motorsport, and Aftermarket segments.


"Öhlins is a strong fit for Brembo. It is a world-renowned brand, with a solid business and an unrivaled reputation, both on the racetrack and the road," said Matteo Tiraboschi, Brembo Executive Chairman. "We welcome Öhlins to our Group as a great opportunity to expand our offerings for the automotive market. With this addition, we take another step forward in our strategy to provide integrated intelligent solutions to our customers, leveraging synergies across key technologies in the vehicle's corner."

Founded in 1976, Öhlins Racing is based in Upplands Väsby (Stockholm), Sweden, and has a strong international footprint. Öhlins employs approximately 500 people across two production facilities located in Sweden and Thailand, two R&D centers in Sweden and Thailand, and four distribution and testing branches in the U.S., Germany, Thailand and Sweden.

Öhlins' suspension technology is renowned for precision, performance, and innovation. With decades of expertise and advanced engineering, Öhlins Racing offers an extensive range of products, including shock absorbers, front forks, steering dampers, software and algorithms, and accessories for the OEM and aftermarket segments. The company also has a strong racing heritage and presence in major motorsport championships, supplying MotoGP, Formula 1, World Superbike, NASCAR, and others. Öhlins Racing is projected to close 2024 with a turnover in the range of USD 144 million, with an expected adjusted EBITDA margin between 21% and 22%.

"We're confident that Brembo is the right partner to take Öhlins Racing to the next level," said Jim Voss, CEO of Tenneco. "This sale not only positions Öhlins and its employees for continued success under Brembo's leadership in the market, but it also supports Tenneco's strategy of streamlining our business portfolio and strengthening our balance sheet as we continue to execute on our long-term vision."

"As we join forces with Brembo, we are excited to unlock new growth opportunities and leverage our respective strengths and assets to drive innovation and deliver even greater value to our customers and employees," said Tom Wittenschlaeger, CEO of Öhlins Racing.

Öhlins Racing is committed to developing the next generation of mechatronic suspension technology for both road and track. This innovation-driven approach will reinforce Brembo's mission to be a Solution Provider for future mobility.

This deal marks the largest acquisition in Brembo's history. The purchase price is USD 405 million, (corresponding to € 370 million at today's exchange rate), on a cash free / debt free basis, subject to customary price adjustment mechanisms. The acquisition will be paid using available cash.

The acquisition is subject to customary regulatory approvals and is expected to close in early 2025.

This acquisition continues Brembo's investment in the motorcycle and motor racing area. In 2021 the Group acquired SBS Friction in Denmark and J.Juan in Spain, completing the offer of braking system solutions dedicated to two-wheelers. In February of this year, Brembo announced its entry into Thailand with a new production site dedicated to braking systems for motorcycle manufacturers. Brembo also controls Marchesini, the leading brand in the design and production of light alloy wheels for racing and road motorcycles.

The two-wheeler business is today worth approximately 13% of Brembo's total revenues.

BofA Securities is acting as financial advisor to Brembo. Simpson Thacher & Bartlett and BonelliErede are acting as legal advisors. Jefferies LLC is acting as lead financial advisor to Tenneco.  Barclays is also acting as financial advisor and Sidley Austin LLP as legal advisor.

About Brembo
Brembo leads the world in the design and production of high-performance braking systems and components for top-flight manufacturers of cars, motorbikes and commercial vehicles. Founded in 1961 in Italy, Brembo has a long-standing reputation for providing innovative solutions for OEMs and aftermarket. Brembo also competes in the most challenging motorsport championships in the world and has won over 600 titles.

Guided by its strategic vision – "Turning Energy into Inspiration" – Brembo's ambition is to help shape the future of mobility through cutting-edge, digital and sustainable solutions.

With over 16,000 people across 15 countries, 32 production and business sites, 9 R&D centers and with a turnover of € 3,849 million in 2023, Brembo is the trusted solution provider for everyone who demands the best driving experience.

www.brembo.com

About Tenneco
Tenneco is one of the world's leading designers, manufacturers, and marketers of automotive products for original equipment and aftermarket customers. Through our DRiV, Performance Solutions, Clean Air and Powertrain business groups, Tenneco is driving advancements in global mobility by delivering technology solutions for light vehicle, commercial truck, off-highway, industrial, motorsport and the aftermarket.
Visit www.tenneco.com to learn more.

About Öhlins
Öhlins Racing has been an integrated part of the motorsport industry as well as the motorcycle and automotive industry for over 45 years. Our focus has consistently been on high-quality products, service and support, all the way from Formula 1 circuits to the local, national racing events in over 60 nations worldwide.
For more information visit www.ohlins.com.

SOURCE Brembo North America

BERGAMO, Italy, June 24, 2025 /PRNewswire/ -- In real life, all 10 Formula 1® teams already rely on Brembo's world-class braking systems. Now, another joins the ranks—APXGP, the fictional team at the heart of Apple Original Films' F1® The Movie, the highly anticipated summer event movie from director Joseph Kosinski and producer Jerry Bruckheimer, and starring Brad Pitt, Damson Idris, Kerry Condon, and Javier Bardem.



As an official partner of the film, Brembo was chosen to design and supply the braking systems for the F1 car featured in the movie. Filmed during actual F1 Grand Prix weekends, the movie blends real racing with cinematic storytelling. Pitt, Idris and stunt drivers experienced over 4G of deceleration on set—over three times what most drivers feel on the road—thanks to Brembo's state-of-the-art brakes.

In addition to engineering the APXGP car's braking system, Brembo is supporting the film with a co-promotional campaign tied to its 50th anniversary in motorsport. The Italian company entered Formula 1® in 1975 with Ferrari, marking the beginning of a legacy that includes countless victories and championships. 


"Teams across motorsport have partnered with Brembo for five decades to deliver precision braking with maximum performance, reliability and safety," said Mauro Piccoli, Brembo's Chief Marketing Officer. "Supplying the APXGP car with Brembo in F1® The Movie was a unique challenge and an honor. There's no part of a vehicle that requires more trust than brakes—and the best trust Brembo: on the road, on the track and now even on screen."

Brembo's participation helps ensure the film captures the intensity and realism of Formula 1® racing. But beyond performance, the brand's involvement brings authenticity—rooted in the same passion and technical rigor it applies to every Grand Prix. Brembo engineers tailored the braking system to the unique demands of the APXGP car, analyzing key factors like weight distribution, tire grip and aerodynamic balance—just as they do with real teams.

What began in a small workshop on the outskirts of Bergamo, Italy, has evolved into a global benchmark in vehicle innovation. Brembo's journey is defined by a constant drive to enhance performance, passion and design—qualities that resonate in both motorsport and filmmaking.

As the lines between real racing and cinematic storytelling blur, Brembo stands at the crossroads of both worlds, delivering trust, technology and thrill. Whether in the heat of a Grand Prix or a high-speed film sequence, Brembo proves once again that brakes may not be the loudest part of a car, but they're the ones you trust the most.

Since its entry into Formula 1® 50 years ago, Brembo has grown to supply brake systems or components to almost every series in motorcycle and car racing. To date, Brembo has helped teams win over 700 championship titles across motorsport and over 500 F1® Grand Prix. Be sure to catch F1® The Movie, in theaters June 25 internationally and June 27 in North America, to see if Brembo can add another win to its name.

About Brembo
Brembo leads the world in the design and production of high-performance braking systems and components for top-flight manufacturers of cars, motorbikes and commercial vehicles. Founded in 1961 in Italy, Brembo has a long-standing reputation for providing innovative solutions for original equipment and aftermarket. Brembo also competes in the most challenging motorsport championships in the world and has won over 700 titles.
Guided by its strategic vision – "Turning Energy into Inspiration" – Brembo's ambition is to help shape the future of mobility through cutting-edge, digital and sustainable solutions.
With over 16,000 people across 18 countries, 39 production and business sites, 10 R&D centers, 2 Inspiration Labs and with a turnover of € 3,840.6 million in 2024, Brembo is the trusted solution provider for everyone who demands the best driving experience.

Brembogroup.com

About F1® The Movie
Apple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1® The Movie, distributed worldwide by Warner Bros. Pictures, in theaters and IMAX® nationwide on June 27, 2025 and internationally beginning 25 June 2025.

SOURCE Brembo North America

STAMFORD, Conn. and MURRIETA, Calif., June 25, 2025 /PRNewswire/ -- Synchrony (NYSE: SYF), a premier consumer financial services company, and KTM North America, Inc., a subsidiary of KTM AG, Europe's leading high-performance street and offroad motorcycle manufacturer, today announced their joint sponsorship of the Babes in the Dirt 2025 Off-Road Adventure Series. Founded in 2014, Babes in the Dirt is currently the largest network and event series for women off-roaders in the US.

Babes in the Dirt was created to transform the landscape of the powersports industry and redefine the image of the rider to be inclusive of everyone and welcoming to all. Now in its 11th year, the organization has played a pivotal role in helping to increase women's participation—today, women represent the fastest-growing segment in powersports.

"Synchrony supports Babes in the Dirt's mission to open powersports to women all over the world. Over the last year alone, Synchrony has hosted a series of events to unite women in the powersports community and encourage more to follow suit," said Susan Medrano, Senior Vice President & General Manager, Outdoors, Synchrony. "Now, as a sponsor of this year's Off-Road Adventure Series, we are excited to not only drive awareness but to help women hit the trails by offering financing, which plays a critical role in rider participation."

As the sponsor, Synchrony will be the official financing partner for all motorcycle sales and parts, garments and accessories sold through Babes in the Dirt. According to the organization, 23% of 2024 attendees did not already own their own bike but had intentions of purchasing one within the year. For those women, financing was key.

"Babes in the Dirt was created more than a decade ago with the mission of transforming the landscape of the powersports industry by opening the door for anyone and everyone to enjoy these off-road adventures," said Ashmore Ellis, Co-Founder and Owner, Babes in the Dirt. "Now with the help of Synchrony and KTM, we are making it even easier for aspiring women riders of all ages to access the bikes, services, and accessories they need to experience the thrill of off-roading."

As a manufacturer of class-leading motorcycles, KTM knows all about powersports racing. During the 2025 Off-Road Adventure Series, the company will showcase its latest motorcycles and offer participants the opportunity to try them out on-site.

"Growing the sport of motorcycling is not only a passion of ours here at KTM,  it's a mission that we are excited to share with all Off-Road Adventure Series participants," said Christy Hall, Vice President, Marketing, KTM North America. "For the upcoming season, we will be working closely with Babes in the Dirt in an effort to help more women experience the excitement and adventure that comes with being on two-wheels."

About Synchrony
Synchrony (NYSE: SYF) is a leading consumer financing company at the heart of American commerce and opportunity. From health to home, auto to retail, our Synchrony products have been serving the needs of people and businesses for nearly 100 years. We provide responsible access to credit and banking products to support healthier financial lives for tens of millions of people, enabling them to access the things that matter to them. Additionally, through our innovative products and experiences, we support the growth and operations of some of the country's most respected brands, as well as more than 400,000 small and midsize businesses and health and wellness providers that Americans rely on. Synchrony is proud to be ranked as the country's #2 Best Company to Work For® by Fortune magazine and Great Place to Work®. For more information, visit www.synchrony.com.

About KTM
Powered by a distinct READY TO RACE mentality, KTM is Europe's leading high-performance street and offroad sport motorcycle manufacturer based in Mattighofen, Austria. Over the years KTM has built a reputation as a fierce competitor on racetracks around the world. Remarkable success on the world stage is reflected in every product it creates and every move it makes. The passion KTM has for building high-performance motorcycles extends to enhancing the overall experience for the rider. KTM has developed a range of exciting branded products, services, events, accessories, garments and protection items which complete the KTM riding experience. Success on the world stage with KTM's factory racing teams is the ultimate proof of KTM's READY TO RACE attitude. Incorporating race-proven technology into KTM's products allows KTM riders to experience the thrilling performance that defines the KTM brand, for themselves.

About Babes in the Dirt
Babes in the Dirt was intentionally designed 11 years ago to transform the landscape of the powersports industry and redefine the image of the stereotypical motorcyclist to look and be simply "anyone" and welcome "everyone". To accomplish this, we built a foundation that amplifies unforgettable experiences designed for women to feel supported and comfortable in the spirit of adventure to diversify motorcyclists overall. We are forever evolving & creating ways to bring new riders into the sport through on site events and more. Our goal is to show women that this is just the beginning of their story which can be shared with friends, family, and continues with them throughout their entire lives with off-road riding. From our new riding events to our most challenging adventure series that span worldwide and everything in between, there is space to learn, grow, and challenge yourself each step of the way with Babes in the Dirt.

To keep this story short, I will just let you know that we had an internet service interuption from 11:00 Thursday until just now, 10:30 Saturday.

BRISBANE, Australia, June 18, 2025 /PRNewswire/ -- Australian motorcycle owners share a love of the open road, with almost half (47%) saying they take road trips a few times a year or even monthly, a new survey has found.

When asked what essentials they pack, the number one response (65%) was a first aid kit, followed by snacks (55%), a GPS tracker (53%) and a puncture repair kit (52%).

The poll of 1000 Australians from motorbike insurer Budget Direct revealed fewer than half (49%) felt it necessary to pack their camera.

"We know motorbike riders love that feeling of freedom when they're out on the road," a Budget Direct spokesperson said.

"But this survey shows the majority of riders are responsible and take their safety very seriously.

"Even when choosing their route, the number one factor that influenced their decision was the safety of the road."

Nearly 37% of riders checked safety first, ahead of scenery (33%), followed by food and drink (11%) and accommodation (9%) options.

Interestingly, when it comes to where they like to ride, there was a clear favourite, with 47% preferring coastal roads, compared with only 18% in the mountains.

"That was actually something of a surprise to us, because we know some of those magnificent hinterland rides are a real drawcard," said the Budget Direct spokesperson.

The other surprise was that 44% of riders surveyed will embark on their next road trip within the next six months.

Nearly 66% said they enjoy a 'social' ride, instead of purely commuting, and 44% said a trip for pleasure would usually last from two to five hours.

In the all-important battle of the states, Australians said New South Wales (31%) edged out Victoria (28%) and Queensland (17%) as the state with the best motorcycle routes.

"There's no doubt, motorcycles are more than just a means of transport," said a Budget Direct Spokesperson.

"They're a way of life for so many riders and we're happy we play our part in keeping them on the road through our insurance products."


DISCLAIMER

Insurance is arranged by Auto & General Services Pty Ltd (ABN 61 003 617 909, AFSL 241 411, Registered Office: 13/9 Sherwood Rd, Toowong 4066) on behalf of the insurer, Auto & General Insurance Company Limited ABN 42 111 5 86 353.

SOURCE Budget Direct

CONTACT: MEDIA CONTACTS: For further information about this data, please contact Betsy Brandon, Communication Manager at Elevate Communication - betsy@elevatecom.com.au; To reach Budget Direct's media department, please contact, mediaenquiries@bugdetdirect.com.au.